Phorm Technology
Phorm has developed groundbreaking online advertising targeting technology that is both effective and introduces a new "gold standard" in user privacy protection.
ISP Data Solution
Phorm's patent-pending technology integrates with the ISP's network to allow
fully-anonymised data from the ISP pipe to be used to deliver targeted advertising
and content.
Phorm's best-of-breed solution was developed with over 150 man-years of programming and testing. Phorm's combined hardware and software technology is:
- Reliable
- Easily deployed with any ISP network
- Highly scalable
- Designed to deliver rapid ROI
Depending on the particular configuration platform chosen, additional features can include the serving of customer messaging, such as warning notices before customers reach suspected "phishing" fraud websites (see Webwise's anti-fraud feature).
The Open Internet Exchange
The OIX is a revolutionary
business concept: A fully-developed online advertising exchange that uses ISP
data to allow far better targeting of online advertising than is otherwise available
in the market today, while also providing Internet users with a system that has been designed from the ground up with privacy at its core.
Both innovations are unique in the market, and are underpinned by unique technology.
- A channel-matching ability that handles unlimited, completely customizable channels, in addition to hundreds of pre-created ones
- Our own adserver that conducts a real-time auction for every ad-showing opportunity. This provides an open platform for all participants in the online advertising ecosystem to participate and benefit
To apply to partner with Phorm, contact us today.
